“I believe that consumers will keep coming back to you as a loan officer or a Realtor because, not only did you help them find their home, but you helped them navigate the whole process and created a relationship with them long before they were ready for a mortgage while using FinTech to do that.”
You can’t ignore the massive impact that technology is having on our industry. Whether you’re talking about online mortgage applications, database marketing, or companies like Zillow making strides to takeover the industry, technology is shifting consumers’ expectations and demands. Consumers are expecting more and more from the companies they work with, and they desire to be catered to based on what you know about them, their data. They’re not looking for one transaction, they’re looking for lenders to use their data and technology to build a lasting relationship and make proactive decisions in their best interest.
“We are proud to have Henry Cason join us for this upcoming episode. Through his tenure at Fannie Mae, Henry has probably shaped the digital landscape in mortgages today as much as anyone has.”
CEO, Synergy One Lending
Build your book of business for years to come by building customer-for-life strategies and systems.
How to use technology and systems to educate millennial homebuyers, find client opportunities and custom-market to individuals.
What are customers concerns about their data and how lenders are adapting to them?